CENTRAL GROUP celebrates 20th year anniversary. During that period the company has completed construction of 130 residential sites and has sold more than 10,000 new apartments, houses and building plots. CENTRAL GROUP maintains more than one-third market share of new housing in Prague and is the largest residential developer and investor in the Czech Republic. The company has already purchased and prepared plots for building more than eight thousand new apartments and houses, which will be included in sales during the next five years.
CMS CG – information system for the support of sales of apartments, houses, and building plots
Our goal was to create an information system for pricing,sales of new apartments, houses and plots as well as to provide a ‘second-level‘ hotline, technical support and comprehensive outsourcing of software and hardware system infrastructure.
The entire system is connected to the server with a large database and covers all the activities of the developer’s company. Beginning with the establishment of the property development project, through to estimates and pricing, presentation of the project on the website, catalogues and other materials onto the actual management of business transactions with dealers at the point of sales of Central Group or at its head office.
„The CMS-CG and WMS-CG systems represent key information solutions within our sales and marketing processes. Their implementation resulted in the increased efficiency and integration of internal processes, both in marketing and sales and in customer care. Running the content management system WMS-CG, we had a very useful tool for managing all CENTRAL GROUP websites, which has led not only to increase in efficiency, speed and quality of the administration, but also to greater independence of external suppliers. The very process of development and implementation of both systems simultaneously produced a very interesting side-effect, consisting in further strengthening the integrity of internal processes. In this context we would like to highlight the highly professional yet highly flexible approach of DEFINITY Systems for the development of both systems according to our needs.“
správa a vývoj softwaru, CENTRAL GROUP a.s.
WMS CG - Information system for on-line product marketing presentation
Comprehensive information system for on-line presentation of the company's products (houses, flats and plots). The system includes a content management module that draws data directly from the CENTRAL GROUP CMS CG database system and allows easy setup and management of the information and versioning of published data.
- Shortening and streamlining the process of data publishing.
- Elimination of publishing errors.
- Clarification of the rules and strengthening accountability of the complete publishing process.
- More effective communication between the key departments in the company.