Central Group: Systems from DEFINITY represent key information solutions within its sales and marketing processes.

Central Group: Systems from DEFINITY represent key information solutions within its sales and marketing processes.

03. 06. 2015

DEFINITY team systems were tailored to cover all activities for Central Group - the biggest development company in the Czech Republic.

They enable sales automation without unnecessary administration and without dependence on external suppliers.

Central Group: Systems from DEFINITY represent key information solutions within its sales and marketing processes.

DEFINITY team systems were tailored to cover all activities for Central Group - the biggest development company in the Czech Republic. They enable sales automation without unnecessary administration and without dependence on external suppliers.

 

With a large volume of units sold every month it the flawless management of the sales and marketing process crucial. Especially in terms of:

  • Changes in the catalog, that must be administered daily,
  • Price adjustments, which are necessary to revise weekly
  • Publication of data time levels once a month,
  • Special marketing offers at selected locations

 

How successful was Central Group in handling of these everyday tasks before deploying solutions from DEFINITY?

Publication of new offers, price adjustments and changes were managed by freelancer in the form of an exchange of MS Excel files. Various changes in the development company offer occurres daily, and therefore the whole process was associated with a high degree of administrative burdens and delays.

 

Project Scope

Central Group has decided to establish a system streamlining business processes. The aim of the project was to create an information system for pricing, sales of new apartments, houses and land plots and providing second-level hotline, technical support and comprehensive software and hardware infrastructure system operations outsourcing.

 

The information system is now connected to the server part of a comprehensive database covering all the activities of the development company - establishment of a development project, pricing in the system, the project presentation on the web site, catalogs and other materials and also actual business case management at the Central Group points of sale.

 

"Systems CMS-WMS-CG and CG represent key information solutions within our sales and marketing processes. Their implementation resulted in an increase of efficiency and integration of internal processes, both in marketing and sales and in customer care. "

Michaela Palánová, Head of Marketing CENTRAL GROUP s.r.o..

Part of the information system for company products online presentation (houses, flats and plots) is an editorial module, which draws data directly from the database pricing and enables easy setup and management of information. Sales and Marketing departments can, if necessary, create their own web content without a need for external suppliers.

 

Benefits:

  • Shorten and streamline the process of data publication.
  • Elimination of the publication errors.
  • Clarifying the rules for the entire publishing process and strengthening the accountability of participants.
  • Effective communication between key departments of the company.

 

Project result

After running the information system and content management module Central Group spared its employees time. Sales and marketing can now engage in creative and strategic activities, instead of the administrative ones. System from DEFINITY also reduced staff costs by two employees.

 

"I appreciate the personal approach DEFINITY team, I can always rely on them. When needed, they can respond flexibly even outside the dedicated customer support schedule. Our communication is very effective. We can say that after years of the joint work between Central Group and DEFINITY Systems we work as one team. "

 

Michaela Palánová, Head of Marketing CENTRAL GROUP s.r.o.

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References

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