A system for On-Line marketing presentation of products10. 12. 2009
DEFINITY Systems implemented the first version of On-Line system WMS-CG for the company CENTRAL GROUP.
The company CENTRAL GROUP inc. is the biggest development company on the Czech market in the field of building flats and houses and it holds the first place on the market of the new housing.
A part of the business model of CENTRAL GROUP is a web presentation of business and marketing information about products of the company (houses, flats and building plots). The original solution that did not correspond to the needs of the growing company was replaced with a new system WMS-CG developed by the company DEFINITY Systems.
WMS-CG is a specialized system designed for an on-line presentation of business and marketing information about products of the company, including an editorial system that was connected to the central database of CENTRAL GROUP.
The main contribution of the new solution is an instant change of data and their publishing in the real time, or in the time level given by the operator. Then there is another important benefit - a high level of automatization of the editorial work with editing of presentation texts. The whole editorial process was shortened a simplified and the probability of mistake making was minimalized. Thanks to On-Line connection on the central database a mutual consistence of business and marketing data is ensured, and thus their value is dramatically increased, as well as their applicability for subsequent using in the frame of other company processes.